Cookie Policy

Governing law is unspecified. This draft uses a layered, consent-based structure because ICO guidance and leading OTAs both separate strictly necessary cookies from performance, advertising and social-media tools.

ICO guidance remains clear on the fundamentals: tell users cookies are present, explain what they do, explain why they are used, and obtain consent for non-essential cookies and similar technologies. A modern policy has to cover far more than a simple “session cookie” notice, as travel sites frequently use analytics, advertising, heatmapping and cross-site behavioural tools.

ReservationEase is operated by Hydra Travels Inc. ReservationEase is an independent travel agency and not an airline. This Cookie Policy explains how Hydra Travels Inc uses cookies and similar technologies when you visit ReservationEase websites, mobile pages, landing pages, communications and related interfaces. Where this Cookie Policy refers to “cookies”, that term should be read broadly to include similar technologies that store information on, or access information from, a device, browser or application environment, including pixels, tags, SDKs, local storage objects, scripts and comparable identifiers.

Cookies and similar technologies are used on ReservationEase for several different purposes. Some are strictly necessary to make the website function, keep sessions secure, remember basic preferences and permit an online booking to progress. Some are used to measure site performance, identify breakpoints in the search and checkout journey, prevent fraud, attribute advertising, limit ad repetition, personalise content, or support communication preferences. Some are controlled directly by Hydra Travels Inc as first-party technologies. Others are set or triggered by carefully selected service providers whose tools support analytics, payment protection, marketing attribution, call tracking or user support features.

Hydra Travels Inc uses a layered approach to cookie transparency. A short notice should appear when a user first visits the website, identifying the fact that cookies and similar technologies are in use. A settings panel should then allow the user to accept, reject or customise non-essential categories. Strictly necessary technologies do not depend on marketing consent where they are genuinely required to provide the website or complete the transaction requested by the user. Performance, analytics, personalisation, marketing and social-media categories should be optional unless a particular technology is essential for the specific service the user has actively requested.

Strictly necessary technologies include tools used to keep the website secure, maintain a user’s session, remember language or region selections where necessary for basic functionality, protect the booking journey from fraud, and preserve basket or itinerary data while the customer moves between search, passenger-detail and payment screens. If these technologies are disabled, some or all core website functions may not operate correctly. Hydra Travels Inc may also use essential storage or access technologies where needed to retain consent choices, support load balancing, or complete a payment or verification step initiated by the user.

Functional and preference technologies are used to remember non-essential but customer-helpful choices. These may include remembering a recently used airport, cabin or passenger mix, presenting the site in a preferred language, recalling a login or partially completed profile where the customer has actively chosen to save progress, or remembering communication preferences for service alerts. These technologies improve usability but must not be disguised as necessary when they are actually optional.

Analytics and measurement technologies may be used to understand how visitors use ReservationEase, which pages load slowly, which search filters are most helpful, where customers abandon the booking flow, and whether the self-service experience is improving over time. Hydra Travels Inc may use aggregated measurement to understand route interest, conversion performance, form friction, campaign effectiveness and support-centre demand generated from website journeys. These technologies may also be used to understand whether users later telephone Hydra after first visiting the website, for example where the website displays a phone number or call-back option. If a call begins from the site, call attribution data may be associated with the original session for service, training, fraud-prevention and performance-measurement purposes.

Personalisation and advertising technologies may be used to present more relevant flights, route ideas, banner placements, email prompts or retargeting messages based on prior browsing and booking behaviour. Where permitted by law and by the user’s consent choices, Hydra Travels Inc may work with advertising, analytics or social platforms to measure whether an advert led to a booking, to reduce repetitive ad exposure, or to tailor campaigns to likely travellers. These technologies are not required for the core booking function and should be disabled unless the user has given the necessary consent or a comparable lawful signal. If a user refuses these categories, ReservationEase should still allow access to the core site and booking functions, subject only to those technologies genuinely necessary to complete the requested transaction.

Social-media technologies may be triggered where the site embeds social content, shares links to Hydra pages, or measures engagement with travel content distributed through social channels. These tools are generally not required for the booking function and should therefore sit outside the necessary category.

Hydra Travels Inc may update the identity of its technology partners from time to time as service providers change. The categories described in this page are intended to remain stable even where providers change. A cookie settings tool or technology inventory should therefore identify current providers, general purpose, category, and typical duration at the time of access. Session technologies may expire when the browser closes or after inactivity. Persistent technologies may continue for a shorter or longer period depending on purpose. Where possible, Hydra Travels Inc should adopt a retention-led design so that analytics, personalisation and marketing identifiers do not remain active for longer than reasonably necessary.

Users can manage cookie choices through the ReservationEase settings panel and, to a further extent, through browser or device settings. Blocking all cookies at device level may disable some site features, including core booking steps, saved preferences, secure login or fraud-protection checks. Deleting cookies after a booking may also affect the user’s ability to retrieve a partially completed itinerary or resume a search. Where applicable law requires it, Hydra Travels Inc should also explain whether it recognises browser-based preference signals, including privacy preference signals or global opt-out tools.

This Cookie Policy forms part of the broader ReservationEase privacy framework. Information collected through cookies and similar technologies may in some cases constitute personal data, particularly where it can be linked to an identified or reasonably identifiable user, device or booking. In those circumstances, the information will also be handled in accordance with the ReservationEase Privacy Policy. That includes the rules on security, retention, sharing with service providers, data-subject requests and rights available under applicable law. Users should therefore read this Cookie Policy together with the Privacy Policy and any “Your Privacy Choices” interface deployed on the website.

Hydra Travels Inc may amend this Cookie Policy to reflect changes in technology, site functionality, advertising practice, analytics tools, legal requirements, or business operations. The most current version should always be published through the footer or consent interface. Where changes materially affect how non-essential cookie data is used, Hydra Travels Inc should refresh consent where required rather than relying on a historic acceptance.

Category table

Consent-banner clause

We use necessary cookies to keep ReservationEase secure and functioning. With your permission, we would also like to use analytics, personalisation and advertising technologies to understand how the site is used, improve the booking experience and show more relevant travel content. You can accept all, reject non-essential technologies, or customise your choices at any time.

Visual

flowchart TD
A[User lands on website] --> B[Cookie notice displayed]
B --> C{User choice}
C -->|Accept all| D[Necessary + analytics + personalisation + advertising]
C -->|Reject non-essential| E[Necessary only]
C -->|Customise| F[User selects categories]
F --> G[Store consent preferences]
D --> H[Normal site use with full measurement]
E --> I[Core booking use with limited tracking]
G --> J[Respect updated preferences on future visits]